{"id":20568,"date":"2026-06-05T15:03:43","date_gmt":"2026-06-05T07:03:43","guid":{"rendered":"https:\/\/collagensei.com\/?page_id=20568"},"modified":"2026-06-05T15:14:04","modified_gmt":"2026-06-05T07:14:04","slug":"sang-tao","status":"publish","type":"page","link":"https:\/\/collagensei.com\/vi\/innovation\/","title":{"rendered":"S\u00e1ng t\u1ea1o"},"content":{"rendered":"
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\n\t\t\t\t\t\r\n\r\n\r\n\r\n \r\n \r\n\r\n Innovation | Supplement Product Concepts & OEM\/ODM Development | GENSEI<\/title>\r\n <meta name=\"description\" content=\"Discover GENSEI innovation capabilities for supplement brands, including market-driven product concepts, functional ingredients, dosage form innovation, branded ingredients, private label development and OEM\/ODM manufacturing.\" \/>\r\n\r\n <style>\r\n :root {\r\n --primary: #123b46;\r\n --secondary: #1f6b5f;\r\n --accent: #c9a45c;\r\n --light: #f5f8f7;\r\n --soft: #eef4f2;\r\n --text: #243033;\r\n --muted: #657477;\r\n --white: #ffffff;\r\n --border: #dfe8e5;\r\n --shadow: 0 18px 45px rgba(18, 59, 70, 0.12);\r\n --radius: 22px;\r\n }\r\n\r\n * {\r\n box-sizing: border-box;\r\n margin: 0;\r\n padding: 0;\r\n }\r\n\r\n body {\r\n font-family: Arial, Helvetica, sans-serif;\r\n color: var(--text);\r\n background: var(--white);\r\n line-height: 1.65;\r\n }\r\n\r\n a {\r\n color: inherit;\r\n text-decoration: none;\r\n }\r\n\r\n img {\r\n max-width: 100%;\r\n display: block;\r\n }\r\n\r\n .container {\r\n width: min(1400px, calc(100% - 40px));\r\n margin: 0 auto;\r\n }\r\n\r\n .section {\r\n padding: 92px 0;\r\n }\r\n\r\n .section-light {\r\n background: var(--light);\r\n }\r\n\r\n .eyebrow {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 8px;\r\n padding: 7px 14px;\r\n border: 1px solid rgba(201, 164, 92, 0.35);\r\n border-radius: 999px;\r\n color: var(--secondary);\r\n background: rgba(201, 164, 92, 0.08);\r\n font-size: 13px;\r\n font-weight: 700;\r\n letter-spacing: 0.04em;\r\n text-transform: uppercase;\r\n margin-bottom: 18px;\r\n }\r\n\r\n h1, h2, h3 {\r\n line-height: 1.18;\r\n color: var(--primary);\r\n font-weight: 800;\r\n }\r\n\r\n h1 {\r\n font-size: clamp(42px, 6vw, 72px);\r\n letter-spacing: -0.045em;\r\n margin-bottom: 24px;\r\n }\r\n\r\n h2 {\r\n font-size: clamp(32px, 4vw, 48px);\r\n letter-spacing: -0.035em;\r\n margin-bottom: 20px;\r\n }\r\n\r\n h3 {\r\n font-size: 22px;\r\n margin-bottom: 12px;\r\n }\r\n\r\n p {\r\n color: var(--muted);\r\n font-size: 16px;\r\n }\r\n\r\n .lead {\r\n font-size: 19px;\r\n color: #435356;\r\n max-width: 760px;\r\n }\r\n\r\n .btn-row {\r\n display: flex;\r\n flex-wrap: wrap;\r\n gap: 14px;\r\n margin-top: 34px;\r\n }\r\n\r\n .btn {\r\n display: inline-flex;\r\n justify-content: center;\r\n align-items: center;\r\n min-height: 52px;\r\n padding: 0 24px;\r\n border-radius: 999px;\r\n font-weight: 700;\r\n transition: all .25s ease;\r\n }\r\n\r\n .btn-primary {\r\n color: var(--white);\r\n background: var(--primary);\r\n box-shadow: 0 14px 28px rgba(18, 59, 70, 0.20);\r\n }\r\n\r\n .btn-primary:hover {\r\n transform: translateY(-2px);\r\n background: var(--secondary);\r\n }\r\n\r\n .btn-outline {\r\n color: var(--primary);\r\n border: 1px solid var(--border);\r\n background: var(--white);\r\n }\r\n\r\n .btn-outline:hover {\r\n border-color: var(--accent);\r\n transform: translateY(-2px);\r\n }\r\n\r\n .btn-gold {\r\n color: var(--primary);\r\n background: var(--accent);\r\n box-shadow: 0 14px 28px rgba(201, 164, 92, 0.20);\r\n }\r\n\r\n .btn-gold:hover {\r\n transform: translateY(-2px);\r\n background: #d8b76f;\r\n }\r\n\r\n \/* Hero *\/\r\n .hero {\r\n position: relative;\r\n min-height: 760px;\r\n display: flex;\r\n align-items: center;\r\n overflow: hidden;\r\n background:\r\n radial-gradient(circle at 84% 24%, rgba(201, 164, 92, 0.22), transparent 25%),\r\n linear-gradient(135deg, #f8fbfa 0%, #ecf5f2 48%, #ffffff 100%);\r\n }\r\n\r\n .hero-grid {\r\n display: grid;\r\n grid-template-columns: 1.05fr 0.95fr;\r\n gap: 56px;\r\n align-items: center;\r\n }\r\n\r\n .hero-copy {\r\n position: relative;\r\n z-index: 2;\r\n }\r\n\r\n .hero-image-wrap {\r\n position: relative;\r\n min-height: 520px;\r\n }\r\n\r\n .hero-image {\r\n position: absolute;\r\n inset: 0;\r\n border-radius: 36px;\r\n background:\r\n linear-gradient(rgba(18, 59, 70, .08), rgba(18, 59, 70, .08)),\r\n url(\"https:\/\/collagensei.com\/wp-content\/uploads\/2026\/06\/innovation-hero-supplement-products.webp\") center\/cover no-repeat;\r\n box-shadow: var(--shadow);\r\n overflow: hidden;\r\n }\r\n\r\n .hero-image::after {\r\n content: \"Image placeholder: supplement innovation concept, capsules, gummies, powders and stick packs\";\r\n position: absolute;\r\n left: 24px;\r\n bottom: 24px;\r\n color: var(--white);\r\n background: rgba(18, 59, 70, .68);\r\n padding: 10px 14px;\r\n border-radius: 12px;\r\n font-size: 13px;\r\n max-width: 340px;\r\n }\r\n\r\n .floating-card {\r\n position: absolute;\r\n right: -18px;\r\n bottom: 52px;\r\n width: 292px;\r\n padding: 22px;\r\n border-radius: 24px;\r\n background: rgba(255,255,255,.92);\r\n box-shadow: var(--shadow);\r\n backdrop-filter: blur(10px);\r\n z-index: 2;\r\n }\r\n\r\n .floating-card strong {\r\n display: block;\r\n color: var(--primary);\r\n font-size: 28px;\r\n line-height: 1;\r\n margin-bottom: 8px;\r\n }\r\n\r\n \/* Innovation bar *\/\r\n .innovation-strip {\r\n position: relative;\r\n margin-top: -58px;\r\n z-index: 5;\r\n }\r\n\r\n .innovation-box {\r\n display: grid;\r\n grid-template-columns: repeat(4, 1fr);\r\n gap: 1px;\r\n background: var(--border);\r\n border-radius: var(--radius);\r\n overflow: hidden;\r\n box-shadow: var(--shadow);\r\n }\r\n\r\n .innovation-item {\r\n background: var(--white);\r\n padding: 28px 24px;\r\n }\r\n\r\n .innovation-icon {\r\n width: 46px;\r\n height: 46px;\r\n border-radius: 16px;\r\n display: grid;\r\n place-items: center;\r\n background: var(--soft);\r\n color: var(--secondary);\r\n font-size: 22px;\r\n margin-bottom: 14px;\r\n font-weight: 800;\r\n }\r\n\r\n .innovation-item h3 {\r\n font-size: 17px;\r\n margin-bottom: 7px;\r\n }\r\n\r\n .innovation-item p {\r\n font-size: 14px;\r\n line-height: 1.45;\r\n }\r\n\r\n \/* Generic *\/\r\n .section-head {\r\n display: flex;\r\n justify-content: space-between;\r\n gap: 40px;\r\n align-items: end;\r\n margin-bottom: 46px;\r\n }\r\n\r\n .section-head p {\r\n max-width: 540px;\r\n }\r\n\r\n .center-head {\r\n text-align: center;\r\n max-width: 850px;\r\n margin: 0 auto 46px;\r\n }\r\n\r\n .center-head .lead {\r\n margin: 0 auto;\r\n }\r\n\r\n .grid-4 {\r\n display: grid;\r\n grid-template-columns: repeat(4, 1fr);\r\n gap: 22px;\r\n }\r\n\r\n .grid-3 {\r\n display: grid;\r\n grid-template-columns: repeat(3, 1fr);\r\n gap: 24px;\r\n }\r\n\r\n .grid-2 {\r\n display: grid;\r\n grid-template-columns: repeat(2, 1fr);\r\n gap: 28px;\r\n }\r\n\r\n .card {\r\n background: var(--white);\r\n border: 1px solid var(--border);\r\n border-radius: var(--radius);\r\n padding: 30px;\r\n transition: all .25s ease;\r\n }\r\n\r\n .card:hover {\r\n transform: translateY(-5px);\r\n box-shadow: var(--shadow);\r\n border-color: rgba(201, 164, 92, 0.5);\r\n }\r\n\r\n .card-icon {\r\n width: 54px;\r\n height: 54px;\r\n display: grid;\r\n place-items: center;\r\n border-radius: 18px;\r\n background: var(--soft);\r\n color: var(--secondary);\r\n font-size: 20px;\r\n font-weight: 900;\r\n margin-bottom: 22px;\r\n }\r\n\r\n .tag-list {\r\n display: flex;\r\n flex-wrap: wrap;\r\n gap: 9px;\r\n margin-top: 20px;\r\n }\r\n\r\n .tag {\r\n padding: 6px 10px;\r\n border-radius: 999px;\r\n background: var(--soft);\r\n color: var(--secondary);\r\n font-size: 13px;\r\n font-weight: 700;\r\n }\r\n\r\n \/* Category cards *\/\r\n .category-card {\r\n position: relative;\r\n overflow: hidden;\r\n min-height: 310px;\r\n background: linear-gradient(135deg, #ffffff, #f4f9f7);\r\n }\r\n\r\n .category-card::after {\r\n content: \"\";\r\n position: absolute;\r\n width: 130px;\r\n height: 130px;\r\n right: -38px;\r\n bottom: -38px;\r\n border-radius: 50%;\r\n background: rgba(201, 164, 92, .16);\r\n }\r\n\r\n .category-card h3,\r\n .category-card p,\r\n .category-card .tag-list {\r\n position: relative;\r\n z-index: 2;\r\n }\r\n\r\n .category-card p {\r\n min-height: 92px;\r\n }\r\n\r\n \/* Split *\/\r\n .split {\r\n display: grid;\r\n grid-template-columns: 0.95fr 1.05fr;\r\n gap: 52px;\r\n align-items: center;\r\n }\r\n\r\n .image-box {\r\n min-height: 470px;\r\n border-radius: 30px;\r\n background:\r\n linear-gradient(rgba(18, 59, 70, .12), rgba(18, 59, 70, .12)),\r\n url(\"https:\/\/collagensei.com\/wp-content\/uploads\/2026\/06\/dosage-form-innovation.webp\") center\/cover no-repeat;\r\n box-shadow: var(--shadow);\r\n position: relative;\r\n overflow: hidden;\r\n }\r\n\r\n .image-box::after {\r\n content: \"Image placeholder: dosage forms, capsules, tablets, gummies, powders, softgels and stick packs\";\r\n position: absolute;\r\n left: 22px;\r\n bottom: 22px;\r\n padding: 8px 12px;\r\n border-radius: 12px;\r\n color: var(--white);\r\n background: rgba(18, 59, 70, .68);\r\n font-size: 13px;\r\n max-width: 360px;\r\n }\r\n\r\n .check-list {\r\n list-style: none;\r\n display: grid;\r\n gap: 14px;\r\n margin-top: 26px;\r\n }\r\n\r\n .check-list li {\r\n display: flex;\r\n gap: 12px;\r\n align-items: flex-start;\r\n color: #405155;\r\n }\r\n\r\n .check-list li::before {\r\n content: \"\u2713\";\r\n flex: 0 0 26px;\r\n width: 26px;\r\n height: 26px;\r\n border-radius: 50%;\r\n display: grid;\r\n place-items: center;\r\n background: rgba(31, 107, 95, .1);\r\n color: var(--secondary);\r\n font-weight: 800;\r\n }\r\n\r\n \/* Dosage cards *\/\r\n .dosage-card {\r\n min-height: 210px;\r\n border-top: 4px solid var(--accent);\r\n }\r\n\r\n .dosage-card h3 {\r\n font-size: 19px;\r\n }\r\n\r\n \/* Ingredient innovation *\/\r\n .ingredient-band {\r\n background:\r\n linear-gradient(rgba(18, 59, 70, .88), rgba(18, 59, 70, .88)),\r\n url(\"https:\/\/collagensei.com\/wp-content\/uploads\/2026\/06\/ingredient-innovation.webp\") center\/cover no-repeat;\r\n color: var(--white);\r\n border-radius: 34px;\r\n padding: 64px;\r\n }\r\n\r\n .ingredient-band h2,\r\n .ingredient-band h3,\r\n .ingredient-band p {\r\n color: var(--white);\r\n }\r\n\r\n .ingredient-grid {\r\n display: grid;\r\n grid-template-columns: repeat(5, 1fr);\r\n gap: 16px;\r\n margin-top: 36px;\r\n }\r\n\r\n .ingredient-item {\r\n padding: 22px;\r\n border: 1px solid rgba(255,255,255,.18);\r\n background: rgba(255,255,255,.08);\r\n border-radius: 18px;\r\n backdrop-filter: blur(8px);\r\n }\r\n\r\n .ingredient-item h3 {\r\n font-size: 17px;\r\n margin-bottom: 10px;\r\n }\r\n\r\n .ingredient-item p {\r\n font-size: 14px;\r\n line-height: 1.5;\r\n opacity: .9;\r\n }\r\n\r\n \/* Cooperation modes *\/\r\n .mode-card {\r\n position: relative;\r\n padding-top: 76px;\r\n min-height: 300px;\r\n }\r\n\r\n .mode-number {\r\n position: absolute;\r\n top: 26px;\r\n left: 30px;\r\n font-size: 38px;\r\n line-height: 1;\r\n color: rgba(31, 107, 95, .18);\r\n font-weight: 900;\r\n }\r\n\r\n \/* Pipeline *\/\r\n .pipeline-wrap {\r\n display: grid;\r\n grid-template-columns: 0.85fr 1.15fr;\r\n gap: 42px;\r\n align-items: start;\r\n }\r\n\r\n .pipeline-menu {\r\n position: sticky;\r\n top: 20px;\r\n padding: 34px;\r\n border-radius: 30px;\r\n background: linear-gradient(135deg, var(--primary), var(--secondary));\r\n color: var(--white);\r\n }\r\n\r\n .pipeline-menu h2,\r\n .pipeline-menu p {\r\n color: var(--white);\r\n }\r\n\r\n .idea-grid {\r\n display: grid;\r\n gap: 18px;\r\n }\r\n\r\n .idea-card {\r\n background: var(--white);\r\n border: 1px solid var(--border);\r\n border-radius: 22px;\r\n padding: 26px;\r\n box-shadow: 0 10px 24px rgba(18, 59, 70, 0.06);\r\n }\r\n\r\n .idea-card h3 {\r\n font-size: 20px;\r\n margin-bottom: 15px;\r\n }\r\n\r\n .idea-card ul {\r\n list-style: none;\r\n display: grid;\r\n grid-template-columns: repeat(2, 1fr);\r\n gap: 10px;\r\n }\r\n\r\n .idea-card li {\r\n position: relative;\r\n padding-left: 20px;\r\n color: #405155;\r\n font-size: 15px;\r\n }\r\n\r\n .idea-card li::before {\r\n content: \"\";\r\n position: absolute;\r\n left: 0;\r\n top: 10px;\r\n width: 7px;\r\n height: 7px;\r\n border-radius: 50%;\r\n background: var(--accent);\r\n }\r\n\r\n \/* Trend to launch *\/\r\n .launch-flow {\r\n display: grid;\r\n grid-template-columns: repeat(7, 1fr);\r\n gap: 12px;\r\n margin-top: 38px;\r\n }\r\n\r\n .launch-step {\r\n position: relative;\r\n padding: 22px 14px;\r\n text-align: center;\r\n border-radius: 18px;\r\n background: var(--white);\r\n border: 1px solid var(--border);\r\n }\r\n\r\n .launch-step:not(:last-child)::after {\r\n content: \"\u2192\";\r\n position: absolute;\r\n right: -13px;\r\n top: 50%;\r\n transform: translateY(-50%);\r\n color: var(--accent);\r\n font-weight: 900;\r\n z-index: 2;\r\n }\r\n\r\n .launch-step strong {\r\n display: block;\r\n color: var(--primary);\r\n font-size: 14px;\r\n line-height: 1.35;\r\n }\r\n\r\n .launch-step span {\r\n display: block;\r\n color: var(--muted);\r\n font-size: 12px;\r\n margin-top: 8px;\r\n line-height: 1.35;\r\n }\r\n\r\n \/* Why GENSEI *\/\r\n .why-card {\r\n min-height: 245px;\r\n }\r\n\r\n \/* CTA *\/\r\n .cta {\r\n background:\r\n radial-gradient(circle at 90% 10%, rgba(201, 164, 92, .28), transparent 28%),\r\n linear-gradient(135deg, var(--primary), var(--secondary));\r\n color: var(--white);\r\n border-radius: 36px;\r\n padding: 76px;\r\n display: grid;\r\n grid-template-columns: 1.05fr .95fr;\r\n gap: 46px;\r\n align-items: center;\r\n }\r\n\r\n .cta h2,\r\n .cta p {\r\n color: var(--white);\r\n }\r\n\r\n .cta-panel {\r\n padding: 30px;\r\n border: 1px solid rgba(255,255,255,.18);\r\n background: rgba(255,255,255,.09);\r\n border-radius: 26px;\r\n backdrop-filter: blur(8px);\r\n }\r\n\r\n .cta-panel ul {\r\n list-style: none;\r\n display: grid;\r\n gap: 14px;\r\n }\r\n\r\n .cta-panel li {\r\n color: var(--white);\r\n display: flex;\r\n gap: 12px;\r\n align-items: flex-start;\r\n }\r\n\r\n .cta-panel li::before {\r\n content: \"\u2713\";\r\n color: var(--accent);\r\n font-weight: 900;\r\n }\r\n\r\n @media (max-width: 1100px) {\r\n .hero-grid,\r\n .split,\r\n .pipeline-wrap,\r\n .cta {\r\n grid-template-columns: 1fr;\r\n }\r\n\r\n .hero {\r\n padding: 90px 0 130px;\r\n }\r\n\r\n .hero-image-wrap {\r\n min-height: 440px;\r\n }\r\n\r\n .innovation-box,\r\n .grid-4 {\r\n grid-template-columns: repeat(2, 1fr);\r\n }\r\n\r\n .grid-3 {\r\n grid-template-columns: repeat(2, 1fr);\r\n }\r\n\r\n .ingredient-grid {\r\n grid-template-columns: repeat(2, 1fr);\r\n }\r\n\r\n .launch-flow {\r\n grid-template-columns: repeat(2, 1fr);\r\n }\r\n\r\n .launch-step:not(:last-child)::after {\r\n display: none;\r\n }\r\n\r\n .pipeline-menu {\r\n position: static;\r\n }\r\n }\r\n\r\n @media (max-width: 680px) {\r\n .container {\r\n width: min(100% - 28px, 1180px);\r\n }\r\n\r\n .section {\r\n padding: 68px 0;\r\n }\r\n\r\n .section-head {\r\n display: block;\r\n }\r\n\r\n .hero {\r\n min-height: auto;\r\n padding: 72px 0 110px;\r\n }\r\n\r\n .hero-image-wrap {\r\n min-height: 360px;\r\n }\r\n\r\n .floating-card {\r\n left: 18px;\r\n right: 18px;\r\n bottom: -42px;\r\n width: auto;\r\n }\r\n\r\n .innovation-box,\r\n .grid-4,\r\n .grid-3,\r\n .grid-2,\r\n .ingredient-grid,\r\n .idea-card ul,\r\n .launch-flow {\r\n grid-template-columns: 1fr;\r\n }\r\n\r\n .ingredient-band,\r\n .cta {\r\n padding: 36px 22px;\r\n border-radius: 26px;\r\n }\r\n }\r\n <\/style>\r\n<\/head>\r\n\r\n<body>\r\n\r\n <!-- Hero -->\r\n <header class=\"hero\">\r\n <div class=\"container hero-grid\">\r\n <div class=\"hero-copy\">\r\n <div class=\"eyebrow\">S\u00e1ng t\u1ea1o<\/div>\r\n <h1>Create the Next Generation of Supplement Products<\/h1>\r\n <p class=\"lead\">\r\n GENSEI helps supplement brands transform market trends, functional ingredients and dosage form possibilities into scalable product concepts for beauty, gut health, sports nutrition, healthy aging, joint support and clean-label wellness.\r\n <\/p>\r\n <div class=\"btn-row\">\r\n <a class=\"btn btn-primary\" href=\"#innovation-categories\">Explore Innovation Categories<\/a>\r\n <a class=\"btn btn-outline\" href=\"\/vi\/lien-he-voi-chung-toi\/\">Contact Us About Your Idea<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"hero-image-wrap\">\r\n <div class=\"hero-image\"><\/div>\r\n <div class=\"floating-card\">\r\n <strong>Trend \u2192 Product<\/strong>\r\n <p>Market-driven concepts, ingredient stories, dosage form innovation and OEM\/ODM manufacturing support.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/header>\r\n\r\n <!-- Innovation Strip -->\r\n <section class=\"innovation-strip\">\r\n <div class=\"container\">\r\n <div class=\"innovation-box\">\r\n <div class=\"innovation-item\">\r\n <div class=\"innovation-icon\">01<\/div>\r\n <h3>Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/h3>\r\n <p>Identify consumer needs and category opportunities for modern supplement brands.<\/p>\r\n <\/div>\r\n <div class=\"innovation-item\">\r\n <div class=\"innovation-icon\">02<\/div>\r\n <h3>Functional Ingredients<\/h3>\r\n <p>Build stronger product stories with collagen, probiotics, botanicals and specialty nutrients.<\/p>\r\n <\/div>\r\n <div class=\"innovation-item\">\r\n <div class=\"innovation-icon\">03<\/div>\r\n <h3>Dosage Experience<\/h3>\r\n <p>Create better consumer experience through powders, gummies, capsules, softgels and stick packs.<\/p>\r\n <\/div>\r\n <div class=\"innovation-item\">\r\n <div class=\"innovation-icon\">04<\/div>\r\n <h3>S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/h3>\r\n <p>Turn formula direction, packaging and positioning into a more competitive product line.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- Market Opportunity -->\r\n <section class=\"section\">\r\n <div class=\"container\">\r\n <div class=\"center-head\">\r\n <div class=\"eyebrow\">Market-Driven Innovation<\/div>\r\n <h2>Innovation Starts with Market Opportunity<\/h2>\r\n <p class=\"lead\">\r\n Consumers are looking for supplements that are easier to use, better tasting, more transparent, more science-backed and more aligned with specific lifestyles. For brands, innovation means creating products that are differentiated, manufacturable and commercially practical.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"grid-4\">\r\n <div class=\"card\">\r\n <div class=\"card-icon\">\u25ce<\/div>\r\n <h3>Consumer Needs<\/h3>\r\n <p>Translate beauty, wellness, gut health, sports nutrition and healthy aging trends into practical product directions.<\/p>\r\n <\/div>\r\n <div class=\"card\">\r\n <div class=\"card-icon\">\u2726<\/div>\r\n <h3>Ingredient Stories<\/h3>\r\n <p>Use collagen peptides, botanicals, probiotics, vitamins, minerals and branded ingredients to support clear positioning.<\/p>\r\n <\/div>\r\n <div class=\"card\">\r\n <div class=\"card-icon\">\u25d0<\/div>\r\n <h3>Product Experience<\/h3>\r\n <p>Improve taste, format, serving convenience, packaging and daily-use experience for end consumers.<\/p>\r\n <\/div>\r\n <div class=\"card\">\r\n <div class=\"card-icon\">\u2197<\/div>\r\n <h3>Commercial Launch<\/h3>\r\n <p>Connect product ideas with sample development, manufacturing feasibility, packaging and supply planning.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- Innovation Categories -->\r\n <section class=\"section section-light\" id=\"innovation-categories\">\r\n <div class=\"container\">\r\n <div class=\"section-head\">\r\n <div>\r\n <div class=\"eyebrow\">Product Categories<\/div>\r\n <h2>Innovation Categories for Modern Supplement Brands<\/h2>\r\n <\/div>\r\n <p>\r\n From collagen beauty powders to probiotic stick packs, from sugar-free gummies to healthy aging capsules, GENSEI supports product concepts across high-demand supplement categories.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"grid-4\">\r\n <div class=\"card category-card\">\r\n <h3>Beauty-from-Within Innovation<\/h3>\r\n <p>Build beauty supplements around collagen peptides, elastin, hyaluronic acid, vitamin C, biotin and antioxidant ingredients.<\/p>\r\n <div class=\"tag-list\">\r\n <span class=\"tag\">B\u1ed9t collagen<\/span>\r\n <span class=\"tag\">Beauty Gummy<\/span>\r\n <span class=\"tag\">Skin Sachet<\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"card category-card\">\r\n <h3>Gut Health & Digestive Wellness<\/h3>\r\n <p>Develop gut health concepts with probiotics, prebiotics, postbiotics, digestive enzymes and fiber blends.<\/p>\r\n <div class=\"tag-list\">\r\n <span class=\"tag\">Probiotic Capsule<\/span>\r\n <span class=\"tag\">Synbiotic Sachet<\/span>\r\n <span class=\"tag\">Fiber Powder<\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"card category-card\">\r\n <h3>Sports Nutrition & Active Lifestyle<\/h3>\r\n <p>Create sports nutrition products using protein ingredients, amino acids, creatine, electrolytes and collagen peptides.<\/p>\r\n <div class=\"tag-list\">\r\n <span class=\"tag\">B\u1ed9t protein<\/span>\r\n <span class=\"tag\">Electrolyte Stick<\/span>\r\n <span class=\"tag\">Recovery Blend<\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"card category-card\">\r\n <h3>Healthy Aging & Longevity<\/h3>\r\n <p>Support healthy aging product concepts with collagen peptides, CoQ10, antioxidants, minerals and amino acids.<\/p>\r\n <div class=\"tag-list\">\r\n <span class=\"tag\">Aging Capsule<\/span>\r\n <span class=\"tag\">CoQ10 Softgel<\/span>\r\n <span class=\"tag\">Wellness Powder<\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"card category-card\">\r\n <h3>Joint, Bone & Mobility<\/h3>\r\n <p>Combine collagen, bone broth protein, minerals, turmeric, glucosamine, chondroitin and MSM into mobility formulas.<\/p>\r\n <div class=\"tag-list\">\r\n <span class=\"tag\">Joint Capsule<\/span>\r\n <span class=\"tag\">Mobility Powder<\/span>\r\n <span class=\"tag\">Bone Broth Blend<\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"card category-card\">\r\n <h3>Immune & Daily Wellness<\/h3>\r\n <p>Develop daily wellness supplements with vitamin C, vitamin D, zinc, elderberry, beta-glucan and botanical extracts.<\/p>\r\n <div class=\"tag-list\">\r\n <span class=\"tag\">Immune Gummy<\/span>\r\n <span class=\"tag\">Zinc Tablet<\/span>\r\n <span class=\"tag\">Daily Capsule<\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"card category-card\">\r\n <h3>Weight Management & Metabolic Wellness<\/h3>\r\n <p>Build lifestyle-focused concepts around fiber, protein, green tea extract, L-carnitine and active nutrition products.<\/p>\r\n <div class=\"tag-list\">\r\n <span class=\"tag\">Fiber Powder<\/span>\r\n <span class=\"tag\">Metabolism Capsule<\/span>\r\n <span class=\"tag\">Th\u1ef1c ph\u1ea9m thay th\u1ebf b\u1eefa \u0103n<\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"card category-card\">\r\n <h3>Clean Label & Lifestyle Supplements<\/h3>\r\n <p>Create products for modern consumers with vegan, sugar-free, non-GMO, gluten-free, halal and kosher positioning.<\/p>\r\n <div class=\"tag-list\">\r\n <span class=\"tag\">Vegan Capsule<\/span>\r\n <span class=\"tag\">Sugar-Free Gummy<\/span>\r\n <span class=\"tag\">Clean Protein<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- Dosage Form Innovation -->\r\n <section class=\"section\">\r\n <div class=\"container split\">\r\n <div class=\"image-box\"><\/div>\r\n <div>\r\n <div class=\"eyebrow\">Dosage Form Innovation<\/div>\r\n <h2>Better Formats Create Better Consumer Experience<\/h2>\r\n <p>\r\n The same active ingredient can become very different products depending on the dosage form. We help brands evaluate powders, capsules, tablets, gummies, softgels, liquids, stick packs and sachets based on formula, taste, stability, serving size, packaging and target consumers.\r\n <\/p>\r\n <ul class=\"check-list\">\r\n <li>Choose product formats based on consumer behavior, price point and product positioning.<\/li>\r\n <li>Review serving size, active loading, taste, texture, stability and packaging feasibility.<\/li>\r\n <li>Develop convenient formats such as stick packs, sachets, gummies and ready-to-mix powders.<\/li>\r\n <li>Connect dosage form selection with OEM\/ODM manufacturing and commercial scale-up.<\/li>\r\n <\/ul>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <section class=\"section section-light\">\r\n <div class=\"container\">\r\n <div class=\"section-head\">\r\n <div>\r\n <div class=\"eyebrow\">Format Options<\/div>\r\n <h2>Supplement Dosage Forms We Help Innovate<\/h2>\r\n <\/div>\r\n <p>\r\n Different consumers prefer different supplement experiences. GENSEI helps brands select formats that match product goals and manufacturing feasibility.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"grid-4\">\r\n <div class=\"card dosage-card\">\r\n <h3>B\u1ed9t<\/h3>\r\n <p>Suitable for collagen, protein, electrolytes, fiber and high-serving-size formulas.<\/p>\r\n <\/div>\r\n <div class=\"card dosage-card\">\r\n <h3>K\u1eb9o d\u1ebbo<\/h3>\r\n <p>Consumer-friendly format for beauty, immune, daily wellness and lifestyle products.<\/p>\r\n <\/div>\r\n <div class=\"card dosage-card\">\r\n <h3>Vi\u00ean nang<\/h3>\r\n <p>Mature and flexible format for botanicals, amino acids, minerals and blended formulas.<\/p>\r\n <\/div>\r\n <div class=\"card dosage-card\">\r\n <h3>M\u00e1y t\u00ednh b\u1ea3ng<\/h3>\r\n <p>Cost-efficient option for vitamins, minerals and daily wellness supplement lines.<\/p>\r\n <\/div>\r\n <div class=\"card dosage-card\">\r\n <h3>Vi\u00ean nang m\u1ec1m<\/h3>\r\n <p>Suitable for oil-soluble ingredients such as CoQ10, vitamin D and selected lipid-based nutrients.<\/p>\r\n <\/div>\r\n <div class=\"card dosage-card\">\r\n <h3>Ch\u1ea5t l\u1ecfng<\/h3>\r\n <p>Good for beauty drinks, energy concepts, wellness shots and convenient daily nutrition.<\/p>\r\n <\/div>\r\n <div class=\"card dosage-card\">\r\n <h3>G\u00f3i d\u1ea1ng que<\/h3>\r\n <p>Portable format for collagen, probiotics, electrolytes, fiber and ready-to-mix powders.<\/p>\r\n <\/div>\r\n <div class=\"card dosage-card\">\r\n <h3>G\u00f3i nh\u1ecf<\/h3>\r\n <p>Flexible format for trial packs, low-risk sampling, single-serving powder products and travel use.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- Ingredient Innovation -->\r\n <section class=\"section\">\r\n <div class=\"container\">\r\n <div class=\"ingredient-band\">\r\n <div class=\"eyebrow\">Ingredient Innovation<\/div>\r\n <h2>Ingredients That Build Stronger Product Stories<\/h2>\r\n <p class=\"lead\">\r\n Strong supplement brands need ingredients that support clear product positioning. GENSEI helps brands explore collagen peptides, bone broth proteins, botanical extracts, vitamins, minerals, amino acids, probiotics, prebiotics and branded ingredients for differentiated product development.\r\n <\/p>\r\n\r\n <div class=\"ingredient-grid\">\r\n <div class=\"ingredient-item\">\r\n <h3>Protein Peptides<\/h3>\r\n <p>Collagen peptides, marine collagen, bovine collagen, bone broth protein, elastin peptides and keratin peptides.<\/p>\r\n <\/div>\r\n <div class=\"ingredient-item\">\r\n <h3>Gut Health Ingredients<\/h3>\r\n <p>Probiotics, prebiotics, postbiotics, digestive enzymes and fiber blends.<\/p>\r\n <\/div>\r\n <div class=\"ingredient-item\">\r\n <h3>Botanical Extracts<\/h3>\r\n <p>Turmeric, green tea extract, elderberry, ginseng, mushroom extracts and natural plant ingredients.<\/p>\r\n <\/div>\r\n <div class=\"ingredient-item\">\r\n <h3>Vitamins & Minerals<\/h3>\r\n <p>Vitamin C, vitamin D, zinc, magnesium, B vitamins and amino acid blends.<\/p>\r\n <\/div>\r\n <div class=\"ingredient-item\">\r\n <h3>Th\u00e0nh ph\u1ea7n mang th\u01b0\u01a1ng hi\u1ec7u<\/h3>\r\n <p>AGGCCP\u00ae, CBBROTH\u00ae, CBPIPRO\u00ae, CCPRO\u00ae, CLEANBPI\u00ae, INSTCCP\u00ae and selected differentiated ingredient options.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- Three Ways -->\r\n <section class=\"section section-light\">\r\n <div class=\"container\">\r\n <div class=\"section-head\">\r\n <div>\r\n <div class=\"eyebrow\">Collaboration Models<\/div>\r\n <h2>Three Ways to Innovate with GENSEI<\/h2>\r\n <\/div>\r\n <p>\r\n Whether you already have a formula or only have a product direction, we can help connect your idea with ingredients, format, packaging and manufacturing.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"grid-3\">\r\n <div class=\"card mode-card\">\r\n <div class=\"mode-number\">01<\/div>\r\n <h3>Improve an Existing Product<\/h3>\r\n <p>Upgrade an existing supplement with better ingredient positioning, improved dosage form, cleaner label direction, stronger flavor experience or more practical packaging.<\/p>\r\n <div class=\"tag-list\">\r\n <span class=\"tag\">Formula Upgrade<\/span>\r\n <span class=\"tag\">Cost Review<\/span>\r\n <span class=\"tag\">Better Packaging<\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"card mode-card\">\r\n <div class=\"mode-number\">02<\/div>\r\n <h3>Develop a New Product Concept<\/h3>\r\n <p>Turn a market idea into a supplement concept by selecting suitable ingredients, dosage forms, positioning, packaging direction and production path.<\/p>\r\n <div class=\"tag-list\">\r\n <span class=\"tag\">New Brand<\/span>\r\n <span class=\"tag\">New SKU<\/span>\r\n <span class=\"tag\">Concept Development<\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"card mode-card\">\r\n <div class=\"mode-number\">03<\/div>\r\n <h3>Build a Private Label Line<\/h3>\r\n <p>Create a private label supplement line with selected product concepts, flexible packaging, branded ingredient options and scalable OEM\/ODM manufacturing support.<\/p>\r\n <div class=\"tag-list\">\r\n <span class=\"tag\">Th\u01b0\u01a1ng hi\u1ec7u ri\u00eang<\/span>\r\n <span class=\"tag\">Multiple SKUs<\/span>\r\n <span class=\"tag\">OEM\/ODM<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- Pipeline Ideas -->\r\n <section class=\"section\">\r\n <div class=\"container\">\r\n <div class=\"pipeline-wrap\">\r\n <div class=\"pipeline-menu\">\r\n <div class=\"eyebrow\">Idea Menu<\/div>\r\n <h2>Innovation Pipeline Ideas<\/h2>\r\n <p>\r\n Not sure what to develop next? Explore practical supplement ideas based on current market opportunities and manufacturing feasibility.\r\n <\/p>\r\n <div class=\"btn-row\">\r\n <a class=\"btn btn-gold\" href=\"\/vi\/lien-he-voi-chung-toi\/\">Discuss a Product Idea<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"idea-grid\">\r\n <div class=\"idea-card\">\r\n <h3>Beauty & Skin<\/h3>\r\n <ul>\r\n <li>Collagen + Hyaluronic Acid Beauty Powder<\/li>\r\n <li>Marine Collagen Stick Pack<\/li>\r\n <li>Collagen + Vitamin C Gummy<\/li>\r\n <li>Elastin Peptide Capsule<\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <div class=\"idea-card\">\r\n <h3>S\u1ee9c kh\u1ecfe \u0111\u01b0\u1eddng ru\u1ed9t<\/h3>\r\n <ul>\r\n <li>Probiotic + Prebiotic Synbiotic Capsules<\/li>\r\n <li>Digestive Enzyme Tablets<\/li>\r\n <li>Fiber + Postbiotic Powder<\/li>\r\n <li>Gut Health Sachets for Daily Use<\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <div class=\"idea-card\">\r\n <h3>Active Lifestyle<\/h3>\r\n <ul>\r\n <li>Electrolyte Hydration Stick Packs<\/li>\r\n <li>Protein + Collagen Recovery Powder<\/li>\r\n <li>Creatine + Amino Acid Blend<\/li>\r\n <li>Joint Support Capsules for Active Adults<\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <div class=\"idea-card\">\r\n <h3>Healthy Aging<\/h3>\r\n <ul>\r\n <li>Collagen + Antioxidant Powder<\/li>\r\n <li>CoQ10 Softgel<\/li>\r\n <li>Bone Health Mineral Tablets<\/li>\r\n <li>Daily Wellness Capsules<\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <div class=\"idea-card\">\r\n <h3>Nh\u00e3n s\u1ea1ch<\/h3>\r\n <ul>\r\n <li>Sugar-Free Gummy Supplements<\/li>\r\n <li>Vegan Capsule Line<\/li>\r\n <li>Plant-Based Protein Powder<\/li>\r\n <li>Halal Wellness Supplement Series<\/li>\r\n <\/ul>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- Trend to Launch -->\r\n <section class=\"section section-light\">\r\n <div class=\"container\">\r\n <div class=\"center-head\">\r\n <div class=\"eyebrow\">From Trend to Launch<\/div>\r\n <h2>From Trend Insight to Launch-Ready Products<\/h2>\r\n <p class=\"lead\">\r\n We help brands move from broad market opportunity to practical product direction, then connect the concept with ingredients, dosage form, sample development, packaging and commercial manufacturing.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"launch-flow\">\r\n <div class=\"launch-step\">\r\n <strong>Trend Insight<\/strong>\r\n <span>Category opportunity<\/span>\r\n <\/div>\r\n <div class=\"launch-step\">\r\n <strong>Product Concept<\/strong>\r\n <span>Target consumer and positioning<\/span>\r\n <\/div>\r\n <div class=\"launch-step\">\r\n <strong>L\u1ef1a ch\u1ecdn nguy\u00ean li\u1ec7u<\/strong>\r\n <span>Functional and branded ingredients<\/span>\r\n <\/div>\r\n <div class=\"launch-step\">\r\n <strong>D\u1ea1ng b\u00e0o ch\u1ebf<\/strong>\r\n <span>Powder, gummy, capsule and more<\/span>\r\n <\/div>\r\n <div class=\"launch-step\">\r\n <strong>Sample Direction<\/strong>\r\n <span>Taste, texture and experience<\/span>\r\n <\/div>\r\n <div class=\"launch-step\">\r\n <strong>Packaging Plan<\/strong>\r\n <span>Brand look and practical format<\/span>\r\n <\/div>\r\n <div class=\"launch-step\">\r\n <strong>S\u1ea3n xu\u1ea5t<\/strong>\r\n <span>OEM\/ODM manufacturing support<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- Why GENSEI -->\r\n <section class=\"section\">\r\n <div class=\"container\">\r\n <div class=\"section-head\">\r\n <div>\r\n <div class=\"eyebrow\">Why GENSEI<\/div>\r\n <h2>Ingredient Knowledge, Product Thinking and Manufacturing Support in One Place<\/h2>\r\n <\/div>\r\n <p>\r\n GENSEI innovation work is practical: the final goal is not only a creative concept, but a supplement product that can be sampled, manufactured, packed and launched.\r\n <\/p>\r\n <\/div>\r\n\r\n <div class=\"grid-4\">\r\n <div class=\"card why-card\">\r\n <div class=\"card-icon\">01<\/div>\r\n <h3>Ingredient-Level Innovation<\/h3>\r\n <p>We support product concepts from raw material selection, not only from the manufacturing line.<\/p>\r\n <\/div>\r\n <div class=\"card why-card\">\r\n <div class=\"card-icon\">02<\/div>\r\n <h3>Formula & Format Thinking<\/h3>\r\n <p>We connect ingredients with dosage form, taste, serving size, packaging and consumer experience.<\/p>\r\n <\/div>\r\n <div class=\"card why-card\">\r\n <div class=\"card-icon\">03<\/div>\r\n <h3>OEM\/ODM Manufacturing<\/h3>\r\n <p>We help brands move from idea and sample direction to scalable production and packaging support.<\/p>\r\n <\/div>\r\n <div class=\"card why-card\">\r\n <div class=\"card-icon\">04<\/div>\r\n <h3>S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/h3>\r\n <p>We help build product stories through functional ingredients, branded ingredients and category positioning.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- Final CTA -->\r\n <section class=\"section\">\r\n <div class=\"container\">\r\n <div class=\"cta\">\r\n <div>\r\n <div class=\"eyebrow\">Start Your Innovation Project<\/div>\r\n <h2>Have a New Supplement Idea? Let\u2019s Build It Together.<\/h2>\r\n <p>\r\n Whether you want to upgrade an existing formula, create a new dosage form, develop a private label product line or explore ingredient innovation, GENSEI can help you turn the idea into a practical supplement product.\r\n <\/p>\r\n <div class=\"btn-row\">\r\n <a class=\"btn btn-gold\" href=\"\/vi\/lien-he-voi-chung-toi\/\">Contact Us About Your Innovation Project<\/a>\r\n <a class=\"btn btn-outline\" href=\"\/vi\/custom-private-label-supplements\/\">Explore OEM\/ODM Services<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"cta-panel\">\r\n <ul>\r\n <li>Tell us your target market and product category.<\/li>\r\n <li>Share your preferred dosage form or product idea.<\/li>\r\n <li>Send an existing formula, label or reference product if available.<\/li>\r\n <li>We will help recommend a practical development direction.<\/li>\r\n <\/ul>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n<script defer 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